Manifesto

1. Research
   It is important that you understand what/who you are designing for. Design is rooted in reason.
2. Concept
   The concept behind the project should address the basic Who, What, When, Where, and Why with the design.
3. Typography
   This is the backbone of design and every aspect of it should be intentional
4. Keep it Simple
   Not every design can be as simple as the Japanese's Flag but a design should never be more complicated than it has to be.
5. Effective Experience
   Above all design is about user experience
   this is the real measure of a successful design.